In business, promotion occurs whenever you communicate with the public in an attempt to influence them toward buying your products or services. Generally, businesses promote their brand, products, and services by trying to bring them to the forefront of their target audience's attention.

There are four basic types of promotion: 1) Advertising 2) Sales Promotion 3) Personal Selling 4) Publicity

Promotion is a key element in putting across the benefits of your product or service to the customers. Well-designed marketing and promotional strategies ensure long-term success, bring in more customers and ensure profitability for businesses.

It turns out that a seven-step approach works best for attracting new clients.
Identify Your Ideal Client.
Discover Where Your Customer Lives.
Know Your Business Inside and Out.
Position Yourself as the Answer.
Try Direct Response Marketing.
Build Partnerships.
Follow Up.